Live77 takes every member's privacy seriously. This document clearly explains what information we collect, why we need it, how it is used, and the steps we take to ensure your data remains safe and protected at all times.
Important Note: This Privacy Policy forms part of the live77 Terms and Conditions. By registering and using our platform, you agree to how we handle your personal data as described herein.
At live77, we believe every player deserves to know exactly what happens to their personal information. We don't want you to feel like your data is handed off into an unknown black box. Instead, we aim to be fully transparent and clear about every aspect of data handling — from the moment you register to whenever you stop using our platform.
This Privacy Policy is published by live77 ("we", "Platform", or "Company") and applies to all users of the live77 platform, including website visitors, registered members, and all individuals who interact with our services in any capacity.
Live77 is fully committed to complying with Malaysia's Personal Data Protection Act 2010 (PDPA) and relevant international data protection standards. We only collect information that is strictly necessary, use it solely for legitimate purposes, and protect it with the latest security technology.
If at any time you disagree with the terms of this Privacy Policy, please stop using the platform and contact us to properly close your account. Continued use of the platform following any policy update constitutes your acceptance of the revised terms.
Live77 collects various types of information depending on how you interact with our platform. Below is an overview of the data collected:
| Data Category | Example Information | Collection Method |
|---|---|---|
| Identification Data | Full name, IC number, date of birth | Account registration, KYC |
| Contact Data | Phone number, email address | Account registration |
| Financial Data | Bank name, account number (partial), transaction records | Deposits, withdrawals |
| Technical Data | IP address, device type, browser, operating system | Automatically during use |
| Activity Data | Wagering records, game history, login logs | Automatically during use |
| Communication Data | Support chat records, complaints, feedback | Support interactions |
live77 never store your full credit or debit card number. All payment transactions are processed through certified, secure payment gateways.
Every piece of data we collect has a clear and legitimate purpose. live77 does not use your data for purposes unrelated to platform operations without your consent:
You may withdraw consent to receive marketing communications at any time by contacting live77 support, with no conditions attached.
Live77 does not sell, rent, or transfer your personal data to any third party for their own marketing purposes. This is our absolute commitment to every member.
However, in certain limited circumstances, data may be shared with the following parties solely for platform operational purposes:
All third parties working with live77 data are required to sign strict data protection agreements and may only use that information for authorised purposes.
Protecting your personal data is not merely a legal obligation for live77 — it is a core business priority. We continuously invest in the latest security technology and procedures to ensure your information is always protected.
While we take all reasonable steps to protect your data, no security system is 100% impenetrable. We encourage you to also take personal precautions such as using strong passwords and not sharing your login credentials.
Live77 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.
Types of cookies we use:
You can manage cookie settings through your internet browser. Disabling certain cookies may affect the functionality of some parts of the platform. For more information on managing cookies, refer to your browser's help section.
Under Malaysia's PDPA and international data protection best practices, you have the following rights regarding your personal data held by live77:
You have the right to request a copy of the personal data we hold about you at any time.
If your data is inaccurate or incomplete, you have the right to request a correction.
You may request the deletion of your personal data, subject to legal retention requirements.
You have the right to object to the processing of your data for direct marketing purposes at any time.
You may request your data in a machine-readable format for transfer to another platform.
You may request that we restrict the processing of your data in certain situations permitted by law.
To exercise any of the above rights, contact our data protection team. We will process your request within 30 business days. Some requests may be subject to identity verification requirements beforehand.
Live77 only retains your personal data for as long as it is needed for the purposes stated in this policy or as required by applicable law. Retention periods vary by data type:
Once the designated retention period expires, your data will be permanently deleted or anonymised so it can no longer be personally linked to you.
Live77 reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other legitimate operational reasons.
If you have any questions, concerns, or wish to exercise your rights regarding personal data, please contact the live77 data protection team through the following channels:
We are committed to responding to all privacy-related enquiries within 5 business days. For more complex cases requiring thorough investigation, we will inform you of the expected timeframe.
If you believe live77 is not handling your data in accordance with Malaysia's PDPA, you have the right to file a complaint with the Department of Personal Data Protection (JPDP) Malaysia.
Privacy is more than a document to us. It is a core value that shapes how we build and operate the platform every day.
All sensitive data is encrypted using 256-bit SSL — the same security standard used by leading banking institutions in Malaysia.
Live77 has never and will never sell your personal data to any third party for marketing or any other purpose without your consent.
All data handling practices at live77 fully comply with Malaysia's Personal Data Protection Act 2010 and relevant international standards.
Only live77 staff who genuinely require access to your data to carry out their authorised duties are permitted to access it.
You have the right to access, correct, delete, or transfer your data. live77 respects and facilitates the exercise of these rights.
In the event of any security incident affecting your data, live77 will notify you within the timeframe required by law.
Now you know how live77 handles your data with transparency and accountability. Register now and enjoy a safe, fair, and fully protected wagering experience.